You’ll hear the term “reinforcement” used a lot in this blog and with good reason too. It’s one of the most interesting and important concepts to come out of behaviour analysis (the science of understanding behaviour). And its something that’s shaping how you behave on a daily basis! But myths and common misconceptions have lead to a lot of confusion as to what reinforcement actually is. So this is going to be my guide to explaining what reinforcement means, what the two types of reinforcement are and what the differences between them is. Happy reading!