Why Are We So Addicted To Facebook? A Behavioural Psychology Perspective

Social media is addictive, there is no doubt about that. In 2016 it was reported that the average person spends 1 hour and 49 minutes per DAY browsing social network sites. The usual suspects are the likes of Twitter, Instagram and Pinterest, but it is clear that Facebook is the network that we just can’t get enough of.

Globally, Facebook is the most popular network site. It has a higher rate of active users than any other site, with 55% of Facebook users logging on more than once a day! And if you were to ask me how often I’m guilty of checking my Facebook account, it is┬ádefiantly more than I’d like to think about. But hey, its how I like to fill my time when I have a bored few minutes to myself and how I like to nosy at what the people I met in high school are up to nowadays┬ákeep in contact with friends. It almost seems like everyone claims to have a ‘casual addiction’ to the site.

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