What Influences My Behaviour? The Matching Law Explanation That Will Change How You Understand Your Actions

Choices. We make thousands of them every single day. Little decisions that shape up how we behave and how our habits form in the long term. And I’m not just talking about the deliberate choices that you make (should I buy a coffee with or without a muffin?). We actually make a heck of a lot of decisions without devoting conscious attention to them and can make better choices as a result (Mamede et al., 2010). Thank goodness for this!  Imagine how unproductive we would all be if we had to consider every minute decision that we made each day. But if we are not always aware of how we choose between two different responses, then how do we actually make that decision?  Read on to find out!

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